Berries Superfood Chia Jams
- 80% real fruit. Yeah, we counted.
- Powered with Dates only! No added sugar, no fake stuff, no drama.
- Powered with Chia seeds and pectin!
- 2.8g of sugars per 20g serve. Regular berry jam has around 13g in the same serve.*
- Made in Australia. No preservatives, no nasties.
*Per 20g serve. Regular berry jam: 67g sugars per 100g (Australian Food Composition Database, FSANZ); Belo Superfood Jam: 14g per 100g.
Description
Belo Superfood Jam is everything you love about jam, rebuilt as a chia fruit spread, no added sugar, no preservatives, no shortcuts.
Just real fruit, whole dates and chia seeds, spread on your toast, spooned over oats, swirled through yoghurt, or straight from the jar.
Made from 80% real fruit and sweetened only with whole dates, Belo is designed for people who love jam but don’t love what’s in it, at breakfast, at lunch, or at 11pm.
Why Belo Superfood Jam
✓ 80% real fruit
✓ Sweetened only with whole dates, no added sugar
✓ Powered with chia seeds and a touch of citrus pectin
✓ 2.8g sugars per 20g serve, 70% less than regular berry jam*
✓ Made in Australia, no preservatives, no nasties
Spread freely. Spoon generously. No judgement.
*Regular berry jam: 67g sugars per 100g (Australian Food Composition Database, FSANZ); Belo: 14g per 100g.
Is it worth subscribing?
Superfood Jam is designed to be an everyday staple — on toast, in oats, swirled through yoghurt, or straight from the jar.
Keep a jar open at all times and rotate the three flavours through the month. The Belo subscription keeps you stocked every 4 weeks, with 15% off every delivery.
Skip, swap, or cancel anytime.
Ingredients
Strawberry Chia Smash: Strawberries (80%), dates, lemon juice, chia seeds, citrus fruit pectin, rosemary extract.
Raspberry Chia Slam: Raspberries (80%), dates, lemon juice, chia seeds, citrus fruit pectin, rosemary extract.
Blueberry Chia Bomb: Blueberries (84%), dates, lemon juice, chia seeds, citrus fruit pectin, rosemary extract.
Contains no mandatory allergens. No added sugar, no preservatives, no artificial flavours or colours. Made in Australia from at least 10% Australian ingredients.
Nutrition information
Strawberry Chia Smash — serving size 20g (approx. 1 tbsp), 12.5 servings per 250g jar.
| Per serve | Per 100g | |
| Energy | 76kJ | 378kJ |
| Protein | 0.4g | 2.0g |
| Fat, total | 0.4g | 1.8g |
| — saturated | 0.2g | 0.9g |
| Carbohydrate | 3.1g | 15.6g |
| — sugars | 2.8g | 14.0g |
| Dietary fibre | 1.2g | 6.0g |
| Sodium | 1mg | 6mg |
Raspberry Chia Slam — serving size 20g (approx. 1 tbsp), 12.5 servings per 250g jar.
| Per serve | Per 100g | |
| Energy | 75kJ | 373kJ |
| Protein | 0.4g | 1.9g |
| Fat, total | 0.4g | 1.8g |
| — saturated | 0.2g | 0.9g |
| Carbohydrate | 2.8g | 13.9g |
| — sugars | 2.6g | 13.2g |
| Dietary fibre | 1.3g | 6.3g |
| Sodium | 1mg | 6mg |
Blueberry Chia Bomb — serving size 20g (approx. 1 tbsp), 12.5 servings per 250g jar.
| Per serve | Per 100g | |
| Energy | 72kJ | 361kJ |
| Protein | 0.4g | 1.8g |
| Fat, total | 0.4g | 1.8g |
| — saturated | 0.2g | 0.8g |
| Carbohydrate | 3.0g | 14.8g |
| — sugars | 2.8g | 14.1g |
| Dietary fibre | 1.0g | 4.7g |
| Sodium | <1mg | <6mg |
Storage and shelf life
Refrigerate after opening. Best eaten chilled. Enjoy within 2 months of opening.
Unopened: keep in the pantry and consume by the best-before date on the jar.
Because there are no preservatives, refrigeration matters once it’s open.
Your breakfast should do more
The numbers behind every jar.
80%+
REAL FRUIT IN EVERY JAR
6
INGREDIENTS. THAT’S THE LIST
12+
SERVES PER 250G JAR
70%
LESS SUGAR THAN REGULAR BERRY JAM*
Real fruit: Strawberry 80% · Raspberry 80% · Blueberry 84% (label ingredient lists). *Belo Superfood Jam: 14g sugars per 100g; regular berry jam: 67g per 100g (Australian Food Composition Database, FSANZ) — 53g less per 100g, at least 70% less (79% on these figures).
Strawberry. Raspberry. Blueberry.
Not all spreads are equal
Belo Superfood Jam, side by side with the three types of spread you’ll find on the supermarket shelf.
 Belo Superfood Jam |
Your old jam | “Low / no sugar” jam | “100% fruit” spread | |
|---|---|---|---|---|
| Real fruit | 80% real fruit | 40–50% | Varies | Often from juice concentrate |
| Sweetened with | Whole dates | Refined sugar | Sweeteners such as sucralose or stevia | Concentrated fruit sugar (still sugar) |
| Artificial sweeteners | Never | Rarely | Usually | No, but sugar-dense |
| Sugar per 100g | 14g | 67g | Under 5g (sweetener-based) | 40–60g |
| Preservatives | None | Some brands | Some brands | Some brands |
| Made in Australia | Yes | Varies | Varies — check label | Varies — check label |
Category comparisons describe typical supermarket products, not any specific brand always check the label. Regular berry jam sugars (67.2g/100g) from the Australian Food Composition Database (FSANZ); other columns are typical category values.
Modern jam is quietly letting you down
Regular jam is around two-thirds sugar by weight. It’s what makes it set, what makes it sweet, and what adds up fast when you’re eating it every morning.
43g
Free sugars the average Australian eats every day, 8.2% of energy intake.
Source: ABS, Food and nutrients 20231 in 2
Australian adults strongly agree that packaged foods have too much sugar in them.
Source: Ipsos, Food CHATs Annual Report 2015–16 (n≈3,000 adults)
The solution: 80% real fruit. Whole dates. Chia. Nothing fake.
Real fruit, sweetened by whole dates
We start with real fruit and finish it with whole dates, nothing refined, nothing synthetic. Every 20g serve has 2.8g of naturally occurring sugar, and nothing else sweet.
Whole foods, whole reasons
Dates bring the sweetness. Chia seeds bring the set. Real fruit brings, well, fruit. That’s the whole idea.
Quality you can trust
Every batch is made in Australia to strict food safety standards.
- No added sugar
- No preservatives
- No artificial flavours or colours
What’s in every spoonful
Chia seeds
Natural hold and texture
A rich source of prebiotic fibres!
Real fruit
80% of the jar
Strawberries, blueberries or raspberries, real fruit first on the ingredient list, not sugar.
Whole-date sweetness
Nothing refined
Whole dates do all the sweetening, 70% less sugar than regular berry jam, and nothing refined.*
*Belo Superfood Jam: 14g sugars per 100g; regular berry jam: 67g per 100g (Australian Food Composition Database, FSANZ).
So simple, so many ways
A spoonful on toast, a swirl through yoghurt, or straight from the jar — Belo Superfood Jam fits into your day, however you eat.
The classic, done properly.
Instant flavour upgrade.
Three-ingredient dessert.
Thumbprint cookies, muffins, crumbles.
Pairs stupidly well with brie and aged cheddar.
No judgement.
We love jam. We just didn’t love the sugar.
Jam was the last thing in our fridge we hadn’t fixed...about two-thirds sugar, a little fruit, and a label you’d rather not read out loud.
So we rebuilt it. 80% real fruit, whole dates for the sweetness, chia seeds (and a touch of citrus pectin) for the set. Nothing refined, nothing artificial.
If it doesn’t earn its place in your fridge, email me at support@trybelo.com and we’ll make it right.
Loic · Founder, Belo
Questions, answered
None. Whole dates do all the sweetening — the 2.8g of sugars in a 20g serve comes from the fruit and dates themselves.
Is there really no added sugar?
None. Whole dates do all the sweetening — the 2.8g of sugars in a 20g serve comes from the fruit and dates themselves.
Chia seeds, with a touch of citrus fruit pectin. They soak up the fruit juices and set naturally — no gelatine, no shortcuts.
How does it set without pectin?
Chia seeds, with a touch of citrus fruit pectin. They soak up the fruit juices and set naturally — no gelatine, no shortcuts.
Refrigerate after opening and enjoy within 2 months — there are no preservatives, so the fridge matters once it’s open. Unopened, keep it in the pantry and use by the best-before date.
How long does a jar last?
Refrigerate after opening and enjoy within 2 months — there are no preservatives, so the fridge matters once it’s open. Unopened, keep it in the pantry and use by the best-before date.
It’s a food made from fruit, dates, lemon juice and chia — no added sugar, no preservatives, and it contains no mandatory allergens.
Is it suitable for kids?
It’s a food made from fruit, dates, lemon juice and chia — no added sugar, no preservatives, and it contains no mandatory allergens.
Pick Subscribe & Save in the buy box for a jar (or three) every 4 weeks at 15% off — free shipping on 3+ jars. Skip, swap flavours, or cancel anytime.
How does the subscription work?
Pick Subscribe & Save in the buy box for a jar (or three) every 4 weeks at 15% off — free shipping on 3+ jars. Skip, swap flavours, or cancel anytime.
Add 3 or more jars to your order and the Belo spoon goes in the box, with free shipping.
When do I get the free spoon and free shipping?
Add 3 or more jars to your order and the Belo spoon goes in the box, with free shipping.
