Sunny Mango & Pineapple
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NEW · NOW WITH JAMS
Build Your Belo Box
Sea moss gels with naturally occurring minerals. Jams with 80% real fruit, sweetened with whole dates and set with chia. Mix any 3+ jars for free shipping and free gifts.
2 jars
Save 10%Mix any flavours
Most popular3 jars
Save 15%Free shipping + spoon + recipe e-book
5+ jars
Save 20%Free shipping + spoon + recipe e-book
Sea moss gels
Fresh Mixed Berries
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Soothing Honey Lemon & Matcha
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Classic Lime
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Dragonfruit & Apple
$39.00
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Superfood chia jamsNew
Your box · 0 jars
Free Belo spoon included
Free recipe e-book included
Items without a subscription plan are added as a one-time purchase.
Gels handmade to order · allow a couple of days to prepare
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30-day money-back guarantee.
Not happy? Email support@trybelo.com and we’ll make it right.
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Made in Australia
Gels handmade in small batches. Jams made in Australia.
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30,000+ orders shipped
From a Perth-founded team that shows its working — species, origin and lab results published.
Gels or jams?
Gels: a daily 15g spoonful of sea moss gel with naturally occurring minerals — handmade in Australia in small batches. Jams: jam, rebuilt as a chia fruit spread: 80% real fruit, sweetened only with whole dates. Most people do both: gel in the morning, jam on toast.
Sea moss is naturally rich in iodine. This product is not appropriate for individuals with hyperthyroidism. Do not exceed the recommended amount. Consult a healthcare professional before use if you are pregnant, taking medication, or have a thyroid condition.
Ingredients
Gels: the full ingredient list for each flavour is on its product page and on the jar. Gels may contain crustacean and mollusc — see the jar.
Strawberry Chia Smash: Strawberries (80%), dates, lemon juice, chia seeds, citrus fruit pectin, rosemary extract.
Raspberry Chia Slam: Raspberries (80%), dates, lemon juice, chia seeds, citrus fruit pectin, rosemary extract.
Blueberry Chia Bomb: Blueberries (84%), dates, lemon juice, chia seeds, citrus fruit pectin, rosemary extract.
Jams contain no mandatory allergens. No artificial preservatives, flavours or colours. Made in Australia from at least 10% Australian ingredients.
Storage
Gels: keep refrigerated. Once opened, enjoy within 4 weeks. Consume by the best-before date on the jar.
Jams: pantry until opened, then refrigerate and enjoy within 2 months.
Subscription
Subscribe and your box is delivered monthly with up to 10% off (gels 10%, jams 5%) — the subscription price is shown in your box summary. Skip or cancel anytime.
Shipping
Gels are made to order — please allow a couple of days to prepare your order. Free shipping on 3+ jars.
Claim your free gifts
Every box of 3+ jars ships free with the Belo spoon and our recipe e-book. Go to 5+ jars and the discount steps up to 20%, gifts included.
2 jars
10% off
3 jars
15% off + free shipping + spoon + recipe e-book
5+ jars
20% off + free shipping + spoon + recipe e-book
Your breakfast is quietly letting you down
Many Australians don’t always get a wide range of vitamins and minerals through everyday diets alone. And regular jam is around two-thirds sugar by weight — it’s what makes it set, what makes it sweet, and what adds up fast when you’re eating it every morning.
43g
Free sugars the average Australian eats every day — 8.2% of energy intake.
Source: ABS, Food and nutrients 2023 (National Nutrition and Physical Activity Survey)⅔
of regular berry jam is sugar, by weight — it’s what makes it set, and what adds up fast when you’re eating it every morning.
Source: Australian Food Composition Database (FSANZ) — regular berry jam: 67.2g sugars per 100gThe solution: real-food minerals in the morning, real jam on toast.
Sea moss gels
One spoonful a day of real-food minerals — iron, magnesium and iodine in a naturally occurring form, measured by independent labs and published. Handmade in Australia in small batches.
Superfood jams
jam, rebuilt as a chia fruit spread: 80% real fruit, sweetened only with whole dates, set with chia seeds and a touch of citrus pectin. Every 20g serve has 2.8g of naturally occurring sugar, and nothing else sweet.
Build them into one box
Mix any gels and jams you like — every jar counts toward your tier.
- Free shipping, spoon and recipe e-book at 3+ jars
- 30-day money-back guarantee
- Made in Australia
Gels and jams
What’s in every spoonful
Real sea moss, simply made
Gels
Gold sea moss (Kappaphycus alvarezii), grown on sustainable ocean-based farms and made into a smooth gel in Australia. One 15g spoonful a day, straight from the jar or in a smoothie.
Naturally occurring minerals
Gels
Iron, magnesium and iodine in a naturally occurring form — measured by independent labs and published.
Independently tested
Gels
Heavy-metal and microbiology testing by NATA-accredited Australian laboratories, with the results published on our lab results page.
Real fruit, whole-date sweetness
Jams
Strawberries, raspberries or blueberries first on the ingredient list, then whole dates for the sweetness — 70% less sugar than regular berry jam, and nothing refined.*
*Belo Superfood Jam: 14g sugars per 100g; regular berry jam: 67g per 100g (Australian Food Composition Database, FSANZ) — 53g less per 100g, at least 70% less.
Not all spreads are equal
Belo Superfood Jam, side by side with the three types of spread you’ll find on the supermarket shelf.
 Belo Superfood Jam |
Your old jam | “Low / no sugar” jam | “100% fruit” spread | |
|---|---|---|---|---|
| Real fruit | 80% real fruit | 40–50% | Varies | Often from juice concentrate |
| Sweetened with | Whole dates | Refined sugar | Sweeteners such as sucralose or stevia | Concentrated fruit sugar (still sugar) |
| Artificial sweeteners | Never | Rarely | Usually | No, but sugar-dense |
| Sugar per 100g | 14g | 67g | Under 5g (sweetener-based) | 40–60g |
| Preservatives | None | Some brands | Some brands | Some brands |
| Made in Australia | Yes | Varies | Varies — check label | Varies — check label |
Category comparisons describe typical supermarket products, not any specific brand — always check the label. Regular berry jam sugars (67.2g/100g) from the Australian Food Composition Database (FSANZ); other columns are typical category values.
Your breakfast should do more
The numbers behind every jar.
30,000+
ORDERS SHIPPED
80%+
REAL FRUIT IN EVERY JAM
12+
SERVES PER 250G JAM JAR
70%
LESS SUGAR THAN REGULAR BERRY JAM*
Real fruit: Strawberry 80% · Raspberry 80% · Blueberry 84% (label ingredient lists). *Belo Superfood Jam: 14g sugars per 100g; regular berry jam: 67g per 100g (Australian Food Composition Database, FSANZ) — 53g less per 100g, at least 70% less (79% on these figures).
One spoon, two ways
Gel straight from the jar
No prep, no fuss.
Gel in your smoothie
Blends straight in.
Jam on toast
The classic, done properly.
Jam in the lunchbox
Sandwiches, oats or yoghurt.
We love jam. We just didn’t love the sugar.
Jam was the last thing in our fridge we hadn’t fixed — about two-thirds sugar, a little fruit, and a label you’d rather not read out loud.
So we rebuilt it. 80% real fruit, whole dates for the sweetness, chia seeds (and a touch of citrus pectin) for the set. Nothing refined, nothing artificial.
If it doesn’t earn its place in your fridge, email me at support@trybelo.com and we’ll make it right.
Loic · Founder, Belo
Questions, answered
Yes. Every jar counts toward your tier, whether it’s a gel or a jam.
Yes. Every jar counts toward your tier, whether it’s a gel or a jam.
Chia seeds, with a touch of citrus fruit pectin. They soak up the fruit juices and set naturally — no gelatine, no shortcuts. Regular jam is around two-thirds sugar by weight, and that’s largely what makes it set; chia does that job in ours.
Chia seeds, with a touch of citrus fruit pectin. They soak up the fruit juices and set naturally — no gelatine, no shortcuts. Regular jam is around two-thirds sugar by weight, and that’s largely what makes it set; chia does that job in ours.
Free shipping, the Belo spoon and the recipe e-book unlock at 3+ jars, and stay included at 5+ jars, where the discount steps up to 20%.
Free shipping, the Belo spoon and the recipe e-book unlock at 3+ jars, and stay included at 5+ jars, where the discount steps up to 20%.
Subscribe and your box is delivered monthly with up to 10% off (gels 10%, jams 5%) — the subscription price is shown in your box summary. Skip or cancel anytime.
Subscribe and your box is delivered monthly with up to 10% off (gels 10%, jams 5%) — the subscription price is shown in your box summary. Skip or cancel anytime.
Gels: keep refrigerated and enjoy within 4 weeks of opening. Jams: refrigerate after opening and enjoy within 2 months — there are no preservatives, so the fridge matters once it’s open. Unopened, keep jams in the pantry and use by the best-before date.
Gels: keep refrigerated and enjoy within 4 weeks of opening. Jams: refrigerate after opening and enjoy within 2 months — there are no preservatives, so the fridge matters once it’s open. Unopened, keep jams in the pantry and use by the best-before date.
The jams are a food made from fruit, dates, lemon juice and chia — sweetened only with whole dates, and they contain no mandatory allergens. Gels: sea moss is naturally rich in iodine, so ask a healthcare professional before giving sea moss gel to children. The gels are not appropriate for individuals with hyperthyroidism. Do not exceed the recommended amount. Consult a healthcare professional before use if you are pregnant, taking medication, or have a thyroid condition.
The jams are a food made from fruit, dates, lemon juice and chia — sweetened only with whole dates, and they contain no mandatory allergens. Gels: sea moss is naturally rich in iodine, so ask a healthcare professional before giving sea moss gel to children. The gels are not appropriate for individuals with hyperthyroidism. Do not exceed the recommended amount. Consult a healthcare professional before use if you are pregnant, taking medication, or have a thyroid condition.